Roberts, Kevin. Lovemarks. New York: powerHouse Books, 2005. ISBN: 157687270X

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[ 2006-December-20 22:58 ]

The thesis of this book is that people love certain brands, and that this is very desirable position for a brand to be in. This book fails, in my opinion, to provide concrete advice about how to get to that point. It is pretty though. I guess this makes sense, seeing as though Roberts is the CEO of Saatchi and Saatchi, an advertising company.